Most of you have probably been in a conversation with clients or colleagues where they profess to like the concept of user reviews and comments but don't want to enable that for their websites for fear of negative responses. You then say that the users are already talking about your brand anyway … [Read more...]
GoWeb3D apps for Layar Reality Browser
Ah, so this was what my Twitter buddy , @delchoness has been up to. Dave Elchoness is a leading designer and developer of Layar mobile augmented reality and virtual worlds. He's a co-founder of GoWeb3D. In this video he shows the different apps they've done using the Layar Reality Browser. For users … [Read more...]
16 Top Augmented Reality Business Models (Gary Hayes)
A great article by Gary Hayes that gives a good overview of the current categorisation of the Augmented Reality apps and the potential for business adaptation. There are lots of AR video in the complete post, plus a longer explanation of each model. You can also link to Flickr for a larger version … [Read more...]
Zugara’s Augmented Reality & Motion Capture Shopping App
via youtube.com What I find interesting about this app is the use of motion capture to provide a more seamless interaction / experience. The user isn't tied to the reference point (the paper where AR code's printed). It's a more natural way of interacting with the product. I like the social element … [Read more...]
The power of transmedia storytelling – SmartPlanet
While most advertising agencies are paying lip service to transmedia storytelling, the majority don’t understand it. Intrinsic to this kind of approach are vast narratives—stories that are deep and compelling, that are set in worlds with rich histories. Ad agencies don’t have creatives with the … [Read more...]
Jonathan Zittrain: The Web as random acts of kindness
via ted.com The Web is a lot of things. Jonathan Zittrain @zittrain tells why he sees the Web also as acts of kindness -- a calling even from some -- and how our interaction can help ensure that it stays open and participative. Posted via web from Timi will share... … [Read more...]
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