While most advertising agencies are paying lip service to transmedia storytelling, the majority don’t understand it. Intrinsic to this kind of approach are vast narratives—stories that are deep and compelling, that are set in worlds with rich histories. Ad agencies don’t have creatives with the training to build these narratives. But that’s going to change in the next few years.
breakfast platter: have a taste of transmedia storytelling. know of any other best practices/fail cases & resources? or any company in holland that specialises on this?