I’m a Content Crusader. I help entrepreneurs like you elevate your audience (and your business) to greater heights with the content you create. We’ll achieve this by designing together a content model that is driven by purpose, nourished by passion, and sustained by learning.
I’m one of the many out there plotting the downfall of the Content Machine. I believe that I can relieve the frustration that entrepreneurs and business owners like you experience with content development by helping you rethink why, for whom, and how you are creating content.
I want to enable you to start smaller but with compelling focus; re-energise your efforts by placing people and relationships back at the core of content marketing; and develop content in a way that it helps you validate learnings about your business. As a Certified Scrum Product Owner® (CSPO®). I apply scrum and agile methodologies to content strategy and planning to ensure we optimise predictability, risk control, and adaptation in the whole process.
I’m very passionate about content, because I’m passionate about people. Content is just another means to solve problems and elevate people to greater heights. This is what I want my website / blog, and social networks to do for people like you and me. I don’t have all the answers, but I would like to share everything I have and will learn in this quest.
The Content Crusader’s Creed
I am a Content Crusader.
I believe that content matters.
Not because it’s marketable, but because content
is just another word for relationships.
Content’s goal is to inform, entertain, and sometimes,
Those who search for it, who need it right now
For whatever reason they might have.
I shall use compelling content to demonstrate I care for them
I shall earn the privilege to forge relationships
with my audience.
Content equals People.
I am not content to just be a Content Maker.
I refuse to feed the contentment
of the Content Machine.
I have unmoored myself from its mechanical production
And shifted my focus to purpose and passion.
To benefit from content that matters to my business
I must create content that matters to my audience.
Because the inconvenient truth is that
My audience does not care for me
Neither do they have the time to spare
And therefore I must sell less, to gain more
Educate, not pitch
Help, not hype
Give them more of what they want
Talk to them human
Only then can my audience – and myself — rise above
the tide of content mediocrity,
filter noise from signal,
glitter from gold
I want my audience to feel empowered
with knowledge I have culled meticulously,
lovingly, and with a curiosity
that can only come from a deep understanding
of what they desire.
I want my audience to rely on me
for information they need in their quest
To know more, feel better, be better
So that I may earn the permission
To tell them why I can best provide
the solutions they seek.
And I shall tell them this in a way
that invites interactions,
creates gentle provocations, and
leaves lasting impressions.
In my own small way, I shall transmute
information into wisdom.
I am a Content Crusader.
What others say about working with me
“…She delivers a valuable mix of strategic thinking and getting stuff done. On this project she helped shape our thinking on content strategy; avoiding the predictable answers in an effective and refreshing way.”
– Olly Wright, Strategist at Emakina
“What is unique about Timi is not just the creative quality of her marketing campaign concepts, but the integrated approach she applies to them…Her ability to guide projects from strategy to concept until implementation-ready status is extremely valuable for start-ups.”
– Ron van Valkengoed, Technology entrepreneur
“Ever thought about your Content Brand Mission?
No? then I urge you to hire Timi. Her style is pleasant, inspiring and talks with great passion and empathy for the audience.” – Sun Van denbrande, Business Advisor and Success Coach
“…This persona development was critical in helping us tailor our messaging. As a result, Timi ended up being an indispensable part of our marketing team as we utilized her expertise extensively. She was also able to easily understand the complex processes and helped us to transfer it to our messaging.”
– Andres Ramirez, nternational Sales Director & Distribution Channel Director
“Timi really knows her stuff about content marketing. She challenged our perceptions and helped us to understand our customers and market better. She is enthousiastic and energetic, and brings knowledge and experience to the table.”
– Graham Bolton, Data modeling practitioner, renowned software quality expert
“Timi has great energy while speaking and knows how to simplify complicated matters so her audience can fully understand the topic she is talking about…She gave me fresh insights on how to communicate the message as a company with our clients.”
– Karim Boutouta and Andries Bautista, Superhuman