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You are here: Home / Archives for social business

Apr 01 2015

The intrinsic value of culture for entrepreneurs

The intrinsic value of culture for entrepreneurs

"Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve." The economy of culture, the culture of economy The interplay between culture and economy is vast and … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Culture, Entrepreneurship, social business, Strategy · Tagged: brand advocacy, cultural entrepreneurship, Culture, entrepreneurship, Featured, social entrepreneurship

Oct 17 2013

Altimeter report: The state of social business 2013

"What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Social / online media analysis, social business, Strategy · Tagged: enterprise 2.0, report, social business, social strategy

May 20 2013

Key business areas that drive social media success

Key business areas that drive social media success

We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]

Written by Timi Stoop-Alcala · Categorized: B2B, Content marketing and strategy, social business, User experience · Tagged: analytics, content marketing, Featured, social, social business, social media marketing, social personas, social strategy, tips, UX

May 13 2013

Five good reads: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again

1. iPad User Experience Guidelines http://uxmag.com/articles/ipad-user-experience-guidelines Helpful even for  non-designers (like me). It helps give you the big view on how to build user experience on the iPad. 2. The Definitive Guide to Event … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Good reads, social business · Tagged: analytics, content marketing, content strategy, event marketing, Pinterest, social media, UX

Apr 29 2013

Socbiz insights: on social media and storytelling

The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don't let a … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Culture, Digital worlds, e-democracy, social business, User experience · Tagged: socbiz insights, storytelling

Apr 22 2013

What happens when Givers succeed?

    … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Social / online media analysis, social business, Strategy · Tagged: business, image, internet, ROI, socbiz insights, social business

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