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You are here: Home / Archives for Content marketing and strategy

Sep 19 2015

Ad blocking can drive digital transformation

Ad blocking can drive digital transformation

It may appear counter-intuitive but ad blocking can drive digital transformation in businesses. Ad blocking has been happening long before the onset of ad-blocking apps. People have been ignoring irrelevant ads for years. We have advertising blindness despite (and maybe because of) being exposed to … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Digital worlds, Entrepreneurship, Social / online media analysis, User experience · Tagged: advertising, content brand, content strategy, digital, digital transformation, marketing, social business

Sep 13 2015

How mediocre content harms your business

How mediocre content harms your business

Content is harmful when it's mediocre. Mediocre content disguises itself as achievement. Mediocre content is easy to churn out because it’s generic and focused only on one thing: the sales pitch. We spend money and energy on promotions, blog posts, and ads that all say, “Look at how much I know!”, … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Entrepreneurship, Social / online media analysis, Strategy · Tagged: content brand, content marketing, digital transformation

Apr 01 2015

The intrinsic value of culture for entrepreneurs

The intrinsic value of culture for entrepreneurs

"Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve." The economy of culture, the culture of economy The interplay between culture and economy is vast and … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Culture, Entrepreneurship, social business, Strategy · Tagged: brand advocacy, cultural entrepreneurship, Culture, entrepreneurship, Featured, social entrepreneurship

Mar 30 2015

Meaningful content, meaningful relationships

Meaningful content, meaningful relationships

Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference -- apply this to content.  Be a … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Entrepreneurship, Social / online media analysis · Tagged: content marketing, Featured, image

Feb 01 2014

Meaningful B2B marketing lessons for small business

Meaningful B2B marketing lessons for small business

This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life.  His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]

Written by Timi Stoop-Alcala · Categorized: B2B, Content marketing and strategy · Tagged: B2B, content marketing, Featured, marketing, presentation, social business, social media marketing

Jan 24 2014

How can small businesses increase organic reach on Facebook?

How can small businesses increase organic reach on Facebook?

There's a strategic way small businesses can increase organic reach on Facebook with minimum costs despite its push for paid posts and other issues cited in "The problem with Facebook" video. "The Problem with Facebook" is an insightful video that raises the right kind of questions. I agree that … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Entrepreneurship, Strategy · Tagged: content strategy, facebook, small business, social media marketing, social strategy

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Recent Posts

  • Ad blocking can drive digital transformation
  • How mediocre content harms your business
  • The intrinsic value of culture for entrepreneurs
  • Meaningful content, meaningful relationships
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