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You are here: Home / Archives for User experience

Sep 19 2015

Ad blocking can drive digital transformation

Rolling Roadblock by B4bees https://www.flickr.com/photos/brizo_the_scot/4013939756/in/photolist-77GurS-edKUaG-fxFVgn-whKzSx-qqvbT3-qSsoCE-6UceQf-wbLAJJ-dzSR1i-qhqoBM-qdeMDP-Eyy2r-dzSRMv-mf3SRX-bDzc6N-r6VMcW-8E7zV3-oxhek8-dzSRuF-dzYjCS-gmdxk4-4LmF6m-w1fZSz-33qUHS-wfasrR-d7YQys-d7YQp5-d7YQtw-vXxMjU-dopaby-88uWZz-9M14Tc-ozfPBb-dzSRkF-dzYkoQ-whKAkg-dzYkF1-dzSRUB-dzSRB4-dzYkyU-9XYhCD-vkTd8T-wicenP-wfrf8S-vXyaFY-b6UCee-vkTda6-2W83KC-wevvQN-8D58ZL

It may appear counter-intuitive but ad blocking can drive digital transformation in businesses. Ad blocking has been happening long before the onset of ad-blocking apps. People have been ignoring irrelevant ads for years. We have advertising blindness despite (and maybe because of) being exposed to … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Digital worlds, Entrepreneurship, Social / online media analysis, User experience · Tagged: advertising, content brand, content strategy, digital, digital transformation, marketing, social business

Jan 21 2014

What’s in a name: content strategy, content marketing, content brand

Content machine or content brand?

I enjoyed the Gamification course last year on Coursera, so I decided to take up another course: Content Strategy for Professionals. While it is already what I do (having naturally blossomed from my work on social business strategy, digital strategy, online marketing, and copywriting), I think it's … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Content marketing and strategy, Strategy, User experience · Tagged: content brand, content marketing, content strategy, social business, social media

Dec 04 2013

The push for ‘high-quality content’ goes beyond Facebook

Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]

Written by Timi Stoop-Alcala · Categorized: B2B, Content marketing and strategy, Entrepreneurship, User experience · Tagged: content, content marketing, content strategy, facebook, newsfeed, personas, social personas

Jun 17 2013

Five good reads: handy content strategy checklists, nothing-to-hide privacy, don’t shortchange framing the question

1. 3 Angles to Create Magnetic Content with the Triangle of Relevance http://www.convinceandconvert.com/content-marketing-2/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/ Before diving into content planning, consider the Triangle of Relevance approach: "a content strategy … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Good reads, Strategy, User experience · Tagged: content, content marketing, content strategy, design thinking, privacy, Social / online media analysis, social business

May 20 2013

Key business areas that drive social media success

Source: http://farm9.staticflickr.com/8523/8539048913_3328e8545c_b_d.jpg, http://www.flickr.com/photos/mkhmarketing/8539048913/sizes/l/

We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]

Written by Timi Stoop-Alcala · Categorized: B2B, Content marketing and strategy, social business, User experience · Tagged: analytics, content marketing, Featured, social, social business, social media marketing, social personas, social strategy, tips, UX

Apr 29 2013

Socbiz insights: on social media and storytelling

The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don't let a … [Read more...]

Written by Timi Stoop-Alcala · Categorized: Culture, Digital worlds, e-democracy, social business, User experience · Tagged: socbiz insights, storytelling

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