Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference — apply this to content. Be a Content Crusader.
“Entertaining the people who click on 50 things a day will get you numbers, but it won’t make a difference.” — Seth Godin [http://sethgodin.typepad.com/seths_blog/2014/06/in-search-of-meaningful.html]