Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]
Five good reads: e-commerce, blog as new ad unit, success in giving, on social media, productivity and costs
The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media as part of the changing nature of knowledge work | Social media isn't free 1. Japan’s Answer to Jeff Bezos Sets Sights on Amazon, … [Read more...]
Socbiz insights: what makes a bad business fail faster?
A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]
Five good reads: Mar. 25-31
In a nutshell: Open Badges for getting "recognition of the skills you learn everywhere", the need for postnormal strategies, Social TV, Twitter engagement infographic, and "a rant in praise of the unremarkable". 1. Open Badges http://openbadges.org/ Way better than LinkedIn endorsements, I hope … [Read more...]
Top 5 links of the week: March 18-24
Selected links on: apps as cost-cutting tool, "the right to bitch", Facebook's midlife crisis, how data is not always equal to strategy, and a master list of companies renting and trading in today's 'collaborative economy'. 1. Apps: The New Corporate Cost-Cutting … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
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