In a nutshell: Open Badges for getting “recognition of the skills you learn everywhere”, the need for postnormal strategies, Social TV, Twitter engagement infographic, and “a rant in praise of the unremarkable”.
1. Open Badges
Way better than LinkedIn endorsements, I hope this will soon get the popular acceptance it deserves. Badges are digital records of skills, achievements and participation. Mozilla Open Badges is a “free software and an open technical standard any organization can use to create, issue and verify digital badges.” You can join badges together “to tell the full story of your skills and achievement.” You can collect them from multiple off- and online sources and display them on different platforms and channels.
2. Postnormal Disruption Calls For Postnormal Strategy
Long-term strategic planning is obsolete. Near term strategies based around speculative design is the only hope, and yes, companies should be looking for ‘truth tellers’ who have consistently presaged major market shifts. That vision, to see the ‘turning point’ in markets, is the only means to future proof a company, now, not planning.
3. Studying WWE’s playbook for social TV: Brands that reorganize their entire company around social experiences
Successful social brands reorganise their business around the telling of stories that are important for fans.
“The real key lies in breaking down the office walls between the TV operation and the Web office. As time goes on, …“The social group, content creation, and engineering will form one group, and you will not be able to distinguish them.” That way, he said, “When I’m creating content, I’m already creating social.”
“The approach was not that there was just a social media department, but every piece of that business, right from the top to the creative teams to the live events staff to the writers to the superstars themselves, now have a stake in telling that story for the fans that really expect it on a 24/7 basis.”
4. A Rant: In Praise of The Unremarkable
One of the most honest posts I’ve seen in a long time. No “rainbow bombs” whatsoever.
5. Infographic: Twitter Tweet Cheat Sheet To Increase Engagement
Nice overview of Twitter engagement data that can be useful for your content strategy.