While most advertising agencies are paying lip service to transmedia storytelling, the majority don’t understand it. Intrinsic to this kind of approach are vast narratives—stories that are deep and compelling, that are set in worlds with rich histories. Ad agencies don’t have creatives with the … [Read more...]
thoughts on games and ads
i make a distinction between games that are / part of the interactive narrative itself and those that are obtrusive because they're real function is just to be simply channels of the brand. many companies nowadays use stories or games in online campaigns albeit unsuccessfully, because they still … [Read more...]
What are you hungry for?
I was tempted to write about love (sad, happy, fleeting, eternal, and virtual of course!) as we Filipinos often take the month of hearts quite seriously. We’re enamoured with Valentine’s Day much more than Hallmark ever hoped for. But I decided to put that on hold. Instead I want to focus on another … [Read more...]