What I find interesting about this app is the use of motion capture to provide a more seamless interaction / experience. The user isn’t tied to the reference point (the paper where AR code’s printed). It’s a more natural way of interacting with the product. I like the social element as well (sharing w/ friends). I wonder how you can improve the emotional interface though. Perhaps the user can get a 360 degrees view of it (view it from the side or back) or store it in a digital closet of sorts. Mixing and matching related products will also be interesting here.