You must let the truth get in the way of storytelling. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
While most advertising agencies are paying lip service to transmedia storytelling, the majority don’t understand it. Intrinsic to this kind of approach are vast narratives—stories that are deep and compelling, …
Looks interesting. Wonder how’s this being used in a more coporate set-up (e.g. advertising, online campaigns); how clients react to this kind of storyboarding (in contrast to the more traditional …
Transmedia refers to a convergence of different media, technologies and culture that dynamically recreates and remediates each other and the ecosystem they reside in. In other words, the changes that …
Stumbled upon this application /service called ‘thisMoment’. It lets you create ‘moments’ via images and videos and share to your friends. Nothing earth-shaking, except you can link it to your …
So many have heard of Susan Boyle and so much has been said about her in such a short amount of time, that it’s now even quite cliché to make …
Rome and Juliet in modern-day Tokyo, where the warring Capulets and Montagues are represented as Yakuza clans. Hamlet in an Earth devastated by global climate change and where the cyberworld …
I was tempted to write about love (sad, happy, fleeting, eternal, and virtual of course!) as we Filipinos often take the month of hearts quite seriously. We’re enamoured with Valentine’s …
