Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
When is social bad for business? When you try to be great in social but your products and services suck.
Invest in developing “social customer personas”. Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and …
Is your organisation flexible and prepared to be disrupted once again? How ‘wearable’ — how relevant — will your business be in the coming phase of wearable computing?
Intimacy and serendipity are interwoven in the way Amanda Palmer does her art and her business, allowing value exchange to thrive and take many forms.
Becoming a content brand means creating branded stories that are fluidly take the shape of any social/online platforms where it will be shared.
To survive the content deluge, we must transcend being makers and marketers of content. Evolve into a brand that is admired for creating content that is remarkable, useful, and trustworthy. Every single time.
Your social business strategy will lay out the central role that social media can play in reinforcing, amplifying, supporting, and developing the16 attributes which build trust.
Try to measure success in social media independent of the platform. Think of metrics that show if you’re optimally using social and can help you arrive at the economic value of social media.
My three thoughts on the Crowdsourcing Act of 2012: comments must be actionable, offline components must be present, and political barriers must be removed.
Companies should stop searching for social media UNICORNS: someone who has 10 years of experience in social media campaigns, strategy, marketing, content strategy, community-building, oh, and throw in social analytics as well. They don’t want one individual, they want a whole department. This kind of thinking is detrimental to any social media professional, under 25 or over.
Only after a debrief would clients realise that the social media aspect of a campaign or project they’re running, actually requires more than what they anticipated — and that they haven’t even asked yet what their social consumers want.
Read on: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
You must let the truth get in the way of storytelling. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
Then: social presence = brand authenticity. Even truer now: authenticity demands doing the hard work on conversation & relationship-building.
Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn’t free
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
To be better in Twitter or be better in diplomacy…or both? Digital diplomacy should help resolve real-world conflicts.
Top links: Open Badges for getting “recognition of the skills you learn everywhere”, the need for postnormal strategies, Social TV, Twitter engagement, and “a rant in praise of the unremarkable”.