Paid posts plus organic posts via higher engagement in interest groups will be my approach to reaching and building my audience on Facebook.
Transcending content production and marketing: evolve into a brand that is famous and respected for creating content that is remarkable, relevant, and trustworthy. Every single time.
Raising the quality threshold of content starts with creating content that solves your customers’ needs.
“A growing tide of surveillance and censorship” threatens people using the social web to “organize, take action and try to expose wrongdoing in every region of the world.”
Many organizations experience some form of “social anarchy” – siloed, uncoordinated social efforts – due to lack of clear leadership, organization, and strategy.
Be extra cautious with big old questions lying around, long before we came along. They bully their way into our collection without being invited by any questions of our own.
Gamers are many things but this they all are: resilient. Resilience is relishing the fight – even the failure – as much as the victory. Gaming for life is what video game designer Jane McGonigal does with ‘SuperBetter’.
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
When is social bad for business? When you try to be great in social but your products and services suck.
Invest in developing “social customer personas”. Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and …
Is your organisation flexible and prepared to be disrupted once again? How ‘wearable’ — how relevant — will your business be in the coming phase of wearable computing?
Intimacy and serendipity are interwoven in the way Amanda Palmer does her art and her business, allowing value exchange to thrive and take many forms.
Becoming a content brand means creating branded stories that are fluidly take the shape of any social/online platforms where it will be shared.
To survive the content deluge, we must transcend being makers and marketers of content. Evolve into a brand that is admired for creating content that is remarkable, useful, and trustworthy. Every single time.
Your social business strategy will lay out the central role that social media can play in reinforcing, amplifying, supporting, and developing the16 attributes which build trust.
Try to measure success in social media independent of the platform. Think of metrics that show if you’re optimally using social and can help you arrive at the economic value of social media.
My three thoughts on the Crowdsourcing Act of 2012: comments must be actionable, offline components must be present, and political barriers must be removed.
Companies should stop searching for social media UNICORNS: someone who has 10 years of experience in social media campaigns, strategy, marketing, content strategy, community-building, oh, and throw in social analytics as well. They don’t want one individual, they want a whole department. This kind of thinking is detrimental to any social media professional, under 25 or over.
Only after a debrief would clients realise that the social media aspect of a campaign or project they’re running, actually requires more than what they anticipated — and that they haven’t even asked yet what their social consumers want.
The collaborative economy value chain, Google and real-world sharing, finding meaning in stories and numbers, a platform for whistleblowers, and freedom from fear.
Content checklists for SEO and success factors, the triangle of content relevance; beware of the nothing-to-hide argument; framing the right question unlocks the right kind of solution
22 tips for creating, repurposing and reimagining content — and reaching new audiences in the process.