Looks interesting. Wonder how’s this being used in a more coporate set-up (e.g. advertising, online campaigns); how clients react to this kind of storyboarding (in contrast to the more traditional ones)? I can imagine that this works very well for in-between conversations / consultations. I like the idea of using apps like this which are more sketches than something more formalised or definite. I think this could really be optimised for brainstorming, and on the spot discusions. Similar to making lightweight IAs (information architecture) first and getting basics / issues right before detailing it, then only to have to redo most of it after.
I couldn’t embed a demo of the app itself — you can view it on Cinemek’s YouTube Channel. Below’s anothe video on an interview with Cinemk.