First, there was a rush to create content for the Web in the hope that we may strike gold and go viral. Then we realised that creating content was as much as science as art. To get our audience to stop, look, like, and share our content demanded creativity, usability, and resonance in our … [Read more...]
Social media metrics that matter
Avinash Kaushik's article on the best social media metrics may have been written a little more than a year ago, but it still resonates with relevance even against the backdrop of fast-changing developments in social media analytics. He poses an approach that focuses on using four metrics that are … [Read more...]
Politics, social media and magic realism
I wrote about the case of Senator Vicente Sotto of the Philippines and the criticism he got (and is receiving) from Filipino netizens. I said that though the issue snowballed in social media networks, the real "issue is not just about blogging, or copyright or giving proper attribution. This goes … [Read more...]
Social by design: jump-start your social business strategy
Social by design: jump-start your social business strategy[slideshare id=13285192&w=425&h=355&sc=no] View more presentations from Timi Stoop-Alcala I had the pleasure last week of being a presenter at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy … [Read more...]