I had the pleasure last week of being a presenter at Creative Niche’s knowledge season series, ‘Project Greenhouse: Social Media Strategy to Build Brands and Communities.’ I met a lot of very interesting people and the energy in the room was great. Would’ve loved to hear more questions, but unfortunately, I had to cut my presentation short due to time constraints. However, I did promise to share my presentation — so here it is.
This presentation was inspired greatly by the book ‘Social Business By Design‘ by Dion Hinchcliffe and Peter Kim. It’s intended to help spread understanding of social business, and is introductory in approach. Social business is such a broad and deep subject and can be overwhelming for those who aren’t so familiar with it. Heck, it’s still overwhelming even if you know it quite well, to be honest. This is why I wanted to explain in a simpler, shorter and more illustrative way how to strategically approach the use of social media in your organisation for valuable business impact.
The presentation begins with the context – the significance of social in general – followed by some examples of how it’s now being used by companies; what their experiences tell us about social media; and the concrete ways you can jump-start the development of your organisation’s social business strategy.
I hope this helps answer some of your questions on social business, and that it inspires you to create an environment for strategic thinking about social.