Read on: iPad UX guidelines, Event marketing, Pinterest analytics, Content strategy for your boss, Make social media personal again
Then: social presence = brand authenticity. Even truer now: authenticity demands doing the hard work on conversation & relationship-building.
Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn’t free
When is social bad for business? When you try to be great in social but your products and services suck.
Invest in developing “social customer personas”. Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and …
To be better in Twitter or be better in diplomacy…or both? Digital diplomacy should help resolve real-world conflicts.
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, “lean social”, and music of the stars.
Your social business strategy will lay out the central role that social media can play in reinforcing, amplifying, supporting, and developing the16 attributes which build trust.
Try to measure success in social media independent of the platform. Think of metrics that show if you’re optimally using social and can help you arrive at the economic value of social media.
While Romney boasted of his experience in running successful business, it was the Obama campaign who adapted a lot of the methods and tools that smart and social businesses are now using.