Naming a bully, catching a plagiarist

How the Philippine online community responded to these events is an example of the power of social networks and the radical potential of social density. I think ‘emotional density’ (as part of social density) in these two cases played a bigger role in moving people to name the bully and scrutinise a Senator’s speech.

Crowdsourcing turns Philippine tourism’s new slogan into a meme

My interest in it lies primarily on the fact that it’s now becoming an internet meme: it’s a case where crowdsourcing has transformed a good slogan into a living one. A more valuable point of critique for me would be on whether the DOT and its ad agency integrated social touchpoints during the campaign development process, and if it actaully planned for the public to get on board the campaign by mashing up the slogan.