You must let the truth get in the way of storytelling. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
If we record everything and forget nothing, will we, as a society, find it harder to emphatise and forgive? If we record everything and forget nothing, will our digital selves live on even after our death?
Is your organisation flexible and prepared to be disrupted once again? How ‘wearable’ — how relevant — will your business be in the coming phase of wearable computing?
Intimacy and serendipity are interwoven in the way Amanda Palmer does her art and her business, allowing value exchange to thrive and take many forms.
Becoming a content brand means creating branded stories that are fluidly take the shape of any social/online platforms where it will be shared.
Your social business strategy will lay out the central role that social media can play in reinforcing, amplifying, supporting, and developing the16 attributes which build trust.
Bookmark this if you’re on the look-out for examples of how big data is serving business goals, or proof of the business value, and even ROI, of social media.
While Romney boasted of his experience in running successful business, it was the Obama campaign who adapted a lot of the methods and tools that smart and social businesses are now using.
My three thoughts on the Crowdsourcing Act of 2012: comments must be actionable, offline components must be present, and political barriers must be removed.
