Back in my university days, I learned of a useful framework for analysing the ills of the educational system called “ABCs”. It stands for: Access and participation, Bureaucracy and control, and (Counter-)Consciousness formation. The ABCs describe the fundamental problems faced by the educational system in the Philippines (and in my opinion, traditional education all over the world). Take it further and you’ll get the “D” in the framework — Development — which sets the roadmap for change.
Here’s Jane McGonigal on TED Talk: http://on.ted.com/McGonigal
1. Keynote: The Collaborative Economy with Jeremiah Owyang
The collaborative economy: an economic model where ownership and access are shared between people, startups, and corporations. What this means: the ownership of core business functions are shared with customers.
How does the value chain of the collaborative economy look like? And more importantly, where would your business fit? Which business functions in your company could collaborate with the crowd? Continue reading
The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
There was a time when a brand’s mere presence on social networks signalled brand authenticity. But nowadays, with everybody aboard and Likes are bought for a bargain, it has become even more important to send a clear message amidst the noise. Many do this by purposely putting out captivating branded stories that appear to be real – unstaged – but in reality, they are simply ads that were conceptualised, directed and produced, and distributed. One of the more recent examples is Pepsi’s Test Drive video.
Is fake OK if it’s funny? Is ‘creative fake’ the new form of authenticity?
I have mixed feelings about this. I was (am?) a fan of Blair Witch and thought they were brilliant with creating viral effect by using fake news on its website. That’s no different than what Pepsi has done. But the more I think about how I feel about it, the more uncomfortable I get. Entertaining, definitely, but ethical?
Unless satire is the message, I think it’s unethical for advertising to use misinformation or pretend that what they’re showing is real footage and not staged. There are other ways of being creative.
Same goes for those using social media for advocating social change. While the pressure to simplify issues is great and in some cases, justifiable (since social networks love simple, emotional and visual content), today’s connected world demand transparency. Remember Kony 2012? They had to release a second video to address the criticism levelled against the first one. Many people from the non-profit world had the same musing: “…if they’d only told the whole truth in the original video, as opposed to what just made for the best story, there might not have been a need for the second video.”
Let the truth get in the way of the storytelling.
“But the most important things in life, the most vital and electric things that enrich the human experience into something greater than anything the most competitive of Darwin’s finches could hope for, are not to be found in competition. Love and companionship, in spite of and through hardship, will not be acquired through a sperm bank sorted by SAT score. The terror and the tenderness of parental love will not be enhanced by private schools charging Ivy-League tuition. The ecstasy and the groundedness of religious devotion cannot be obtained at the expense of another. In fact, each of these can only be obtained by looking beyond the personal immediacy of competition to recognizing ourselves as in relationship, embedded in community.
It is just this community that the competitiveness cult threatens, by driving us to instrumentalize ourselves and our lives.” – Jonathan Coppage, The Cult of Competitiveness
“In business, we need to confront the pressure to become nothing more than instruments of competition, we need culture that helps us find common cause, to express our desire for meaning and purpose, and to share challenges without struggling among ourselves for the spoils.” – An Unexamined Taboo: The Centrality Of Competition
Wearable computing is about to change a lot of the ways we create design, individual user experience, and how we interact with others. Google Glass will definitely amp the augmented reality (AR) sector, with the games and toys industry as the most obvious beneficiary. Take a look at these AR toys at the Toy Fair 2013, for instance. I already admire what’s being done now (via mobile phones and computers), but I can imagine the UX will be better with wearable computing like Google Glass instead of just using our mobile phones. Less awkward maybe or less clumpy, more fluid motions hopefully?
Expect a surge in the development, production and demand of ‘augmented reality’ toys and games, especially with the coming of Google Glass and mainstreaming of wearable computing. What will our kids be playing next? I think that the tech gap between parents and kids will actually get smaller as technology for games and toys become even more interactive and social. Continue reading
‘Brand journalism’ sounds like a clever approach to becoming a ‘content brand’. The key element: branded stories that fluidly take the shape of any social/online platforms where it will be shared. Imagine a “…branded content hub from which most other social tactics emanate.”
In my last blog post on becoming a great content brand, I wrote: “We have to transcend being makers and marketers of content. We need to transform into a brand that is famous and respected for creating content that is remarkable, useful, and trustworthy.” Where to start? The article suggests three broad steps: Continue reading