Innovation is seldom quiet. We often think of it in grand terms — something high tech and groundbreaking, something larger than life and way out of our reach. That’s because we, as benefactors, often see the end result first.
But for those at the forefront of change, innovation trudges along; sometimes a lonely companion, even a heart-breaker at times. I’m glad and grateful that those who started this quest persevered and persisted. People like Sergio van Santvoort Vorst, who emerged from his arduous journey to establish the Bucket Line foundation.
The Bucket Line essentially makes it easier for those in need of caring to ask for help from loved ones and neighbours, and makes it more effective for the entire community to lend a helping hand.
The Bucket Line helps to co-ordinate the needs of the caregivers with those who are best able to help them in their tasks. Through this foundation, people who are in need of help with specific tasks are matched with those in their neighborhoods who are willing to lend a helping hand. – TEDx Amsterdam
The Bucket Line tries to ease the distress in helping, so we can focus more on caring.
A quiet innovation. But its impact can shake you to your core.
The Bucket Line website: http://www.bucketline.nl/
Hat tip to TEDx AMsterdam Pitch Coach David Beckett for bringing this inspiration to my inbox.
May your tribe increase, Sergio!
Feature image by: https://www.flickr.com/photos/ooocha/
Back in my university days, I learned of a useful framework for analysing the ills of the educational system called “ABCs”. It stands for: Access and participation, Bureaucracy and control, and (Counter-)Consciousness formation. The ABCs describe the fundamental problems faced by the educational system in the Philippines (and in my opinion, traditional education all over the world). Take it further and you’ll get the “D” in the framework — Development — which sets the roadmap for change.
Here’s Jane McGonigal on TED Talk: http://on.ted.com/McGonigal
1. Keynote: The Collaborative Economy with Jeremiah Owyang
The collaborative economy: an economic model where ownership and access are shared between people, startups, and corporations. What this means: the ownership of core business functions are shared with customers.
How does the value chain of the collaborative economy look like? And more importantly, where would your business fit? Which business functions in your company could collaborate with the crowd? Continue reading
The most important lesson there is to learn in social media advocacy is this: you must let the truth get in the way of storytelling. Whether you are advocating a cause on social media or creating a branded story for a company, I would urge you to remain steadfast in telling the truth. Don’t let a creatively brilliant white lie overshadow your message when it later blows up in your face. There are a hundred more creative options.
There was a time when a brand’s mere presence on social networks signalled brand authenticity. But nowadays, with everybody aboard and Likes are bought for a bargain, it has become even more important to send a clear message amidst the noise. Many do this by purposely putting out captivating branded stories that appear to be real – unstaged – but in reality, they are simply ads that were conceptualised, directed and produced, and distributed. One of the more recent examples is Pepsi’s Test Drive video.
Is fake OK if it’s funny? Is ‘creative fake’ the new form of authenticity?
I have mixed feelings about this. I was (am?) a fan of Blair Witch and thought they were brilliant with creating viral effect by using fake news on its website. That’s no different than what Pepsi has done. But the more I think about how I feel about it, the more uncomfortable I get. Entertaining, definitely, but ethical?
Unless satire is the message, I think it’s unethical for advertising to use misinformation or pretend that what they’re showing is real footage and not staged. There are other ways of being creative.
Same goes for those using social media for advocating social change. While the pressure to simplify issues is great and in some cases, justifiable (since social networks love simple, emotional and visual content), today’s connected world demand transparency. Remember Kony 2012? They had to release a second video to address the criticism levelled against the first one. Many people from the non-profit world had the same musing: “…if they’d only told the whole truth in the original video, as opposed to what just made for the best story, there might not have been a need for the second video.”
Let the truth get in the way of the storytelling.
Wearable computing is about to change a lot of the ways we create design, individual user experience, and how we interact with others. Google Glass will definitely amp the augmented reality (AR) sector, with the games and toys industry as the most obvious beneficiary. Take a look at these AR toys at the Toy Fair 2013, for instance. I already admire what’s being done now (via mobile phones and computers), but I can imagine the UX will be better with wearable computing like Google Glass instead of just using our mobile phones. Less awkward maybe or less clumpy, more fluid motions hopefully?
Expect a surge in the development, production and demand of ‘augmented reality’ toys and games, especially with the coming of Google Glass and mainstreaming of wearable computing. What will our kids be playing next? I think that the tech gap between parents and kids will actually get smaller as technology for games and toys become even more interactive and social. Continue reading