Cathryn Sloane wrote a blog post entitled, "Why Every Social Media Manager Should Be Under 25" on the NextGen Journal, which has stirred up a lot of conversation. I understand where she's coming from, but I disagree with her conclusion. And that is, basically, companies should hire social media … [Read more...]
Social by design: jump-start your social business strategy
Social by design: jump-start your social business strategy[slideshare id=13285192&w=425&h=355&sc=no] View more presentations from Timi Stoop-Alcala I had the pleasure last week of being a presenter at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy … [Read more...]
Creative Niche Amsterdam to host Social Media Strategy knowledge seminar
I'm one of the presenters of Creative Niche Amsterdam's "Project Greenhouse: Social Media Strategy to Build Brands and Communities." I'll be talking about how to jump-start your organisation's social business programme. I'll introduce the basic elements of a social business programme and how to … [Read more...]
Weekend reads: On social business maturity, content marketing, blogging and revolutions
I must admit that my heart skips a beat whenever interesting articles find their way to me. The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging -- … [Read more...]
Links 12-09-11: Social business design must-reads
Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]
Some top issues in adopting social computing
Here's another brilliant resource for social business thinking. Also quite useful in presentations. Your prospects or existing clients would also want to know, aside from the benefits of social business, the most voiced issues concerning social business adoption. A number of them might even be … [Read more...]