The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media as part of the changing nature of knowledge work | Social media isn't free 1. Japan’s Answer to Jeff Bezos Sets Sights on Amazon, … [Read more...]
Five good reads: Mar. 25-31
In a nutshell: Open Badges for getting "recognition of the skills you learn everywhere", the need for postnormal strategies, Social TV, Twitter engagement infographic, and "a rant in praise of the unremarkable". 1. Open Badges http://openbadges.org/ Way better than LinkedIn endorsements, I hope … [Read more...]
Top 5 links of the week: March 18-24
Selected links on: apps as cost-cutting tool, "the right to bitch", Facebook's midlife crisis, how data is not always equal to strategy, and a master list of companies renting and trading in today's 'collaborative economy'. 1. Apps: The New Corporate Cost-Cutting … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
Links 12-09-11: Social business design must-reads
Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]
Links 12-09-11: social media research
Nielsen: Social Media Report (U.S.) Q3 '11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social networks via mobile Top 3 categories of apps: games, weather, social networking. (Weather was an … [Read more...]