[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]
“Social business design means humanising the enterprise”
Social business design is about humanising the enterprise by creating structures that have both intimacy and scale: doing the right things (effectiveness) and encouraging positive behaviour and talent. How do we create this new 'business operating system'? Lee Bryant of Headshift gives us some basic … [Read more...]
Social Business Forecast: 2011 The Year of Integration (Jeremiah Owyang’s LeWeb Keynote)
Where is social business headed in 2011? Altimeter Group's research reveals that corporations will focus on integration, staffing, advertising, and measurement. Get the details in Jeremiah Owyang's Le Web Keynote presentation, shared under Open Research. [slideshare … [Read more...]
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]
Do you have a strategy for being a social strategist?
This is an Open Research study by the Altimeter Group. Please share and give attribution. Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk from Jeremiah Owyang [slideshare … [Read more...]
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