Just read The Copyright Question: How to Protect Yourself on Pinterest and I'm left with a slight frown. This was what I wrote in the comments section: "If your [sic] company sets up a presence on Pinterest, you should only pin content you own or have a license to use. If you have a license, check … [Read more...]
Weekend reads: On social business maturity, content marketing, blogging and revolutions
I must admit that my heart skips a beat whenever interesting articles find their way to me. The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging -- … [Read more...]
Links 12-09-11: Social business design must-reads
Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]
Links 12-09-11: social media research
Nielsen: Social Media Report (U.S.) Q3 '11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social networks via mobile Top 3 categories of apps: games, weather, social networking. (Weather was an … [Read more...]
Some top issues in adopting social computing
Here's another brilliant resource for social business thinking. Also quite useful in presentations. Your prospects or existing clients would also want to know, aside from the benefits of social business, the most voiced issues concerning social business adoption. A number of them might even be … [Read more...]
Use service design to envision social business programmes
A lot of time and resources are spent on thinking of clever marketing / PR gimmicks, but less about harnessing the real potential of social for your business: making social a core part of your services and products. How to integrate social into services and products? To quote Clay Shirky, give your … [Read more...]