Many companies of today still run on a 20th-century business mindset that is premised on the concept of control, and yet the new social customer demands openness. This is what crossed my mind when I saw on the news a report on how "The Dutch Tax & Customs Administration faked demo of its new … [Read more...]
Jump-start your social media strategy development
Companies are starting to realise, earlier rather than later, that they need to invest in social media strategy first before spending on setting-up their Facebook page, launching a Twitter campaign, creating a Pinterest board, and oh, do something with Google+. I've had these kinds of conversations … [Read more...]
Company presence on Pinterest: protection vs. interaction and curation?
Just read The Copyright Question: How to Protect Yourself on Pinterest and I'm left with a slight frown. This was what I wrote in the comments section: "If your [sic] company sets up a presence on Pinterest, you should only pin content you own or have a license to use. If you have a license, check … [Read more...]
Weekend reads: On social business maturity, content marketing, blogging and revolutions
I must admit that my heart skips a beat whenever interesting articles find their way to me. The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging -- … [Read more...]
Crowdsourcing turns Philippine tourism’s new slogan into a meme
The Philippines Department of Tourism's (DOT) new slogan "It's more fun in the Philippines" is getting a life of its own. Although debates have been sparked (the slogan is the same as an ad in Switzerland in 1951), I think netizens are largely approving it. The public has taken the slogan and made … [Read more...]
Links 12-09-11: Social business design must-reads
Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]
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