Interesting development in the Philippines: The Crowdsourcing Act of 2012 introduced by Senator TG Guingona, the lone dissenter in the passing of the Cybercrime Law. The Senator is asking for comments, acknowledging that as a first draft, this bill is far from perfect. So here are my three thoughts … [Read more...]
A content-first approach is relevant to both UX and social strategy
Bas Evers talked about the importance of a content-first approach to customer experience (CX) and user experience (UX) design process at The Web and Beyond 2012 conference held on Sept. 26, 2012 in Amsterdam. Despite the central role content plays in the touchpoint design process, it is easily … [Read more...]
The power of intrinsic motivations
Don't watch this before you sleep. Got me all adrenalised. Social-calibrated brands / businesses know this by now: intrinsic motivation works best. 20th century motivators don't work for 21st century tasks. "There's a mismatch between what science knows and what business does." [youtube … [Read more...]
Naming a bully, catching a plagiarist
There were two incidents in Manila last week that caught the attention of Filipino netizens, sparked some online sleuthing, and gave a good demonstration of social density. One involved a traffic aide who got slapped around by a motorist. The other, a Senator who plagiarised an American blogger. … [Read more...]
Yes, Virginia. There are no social media unicorns.
Cathryn Sloane wrote a blog post entitled, "Why Every Social Media Manager Should Be Under 25" on the NextGen Journal, which has stirred up a lot of conversation. I understand where she's coming from, but I disagree with her conclusion. And that is, basically, companies should hire social media … [Read more...]
Social by design: jump-start your social business strategy
Social by design: jump-start your social business strategy[slideshare id=13285192&w=425&h=355&sc=no] View more presentations from Timi Stoop-Alcala I had the pleasure last week of being a presenter at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy … [Read more...]
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