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Social business and the 16 attributes of trust

Who do you trust? According to The 2013 Edelman Trust Barometer, neither CEOs nor government officers (although businesses are distrusted less than government).  There is a crisis in leadership: trust in ethics and morality of business and government leaders is very low. It's not surprising then … [Read more...]

2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here's an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 4,600 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 8 years to … [Read more...]

Social media metrics that matter

Avinash Kaushik's article on the best social media metrics may have been written a little more than a year ago, but it still resonates with relevance even against the backdrop of fast-changing developments in social media analytics. He poses an approach that focuses on using four metrics that are … [Read more...]

Recommended link: how big data analysis and social media deliver business value

In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]

Recommended links: Big data analytics and the US Elections

Three relevant links showing the data-driven character of the Obama campaign and how big data analytics is changing the way insights, strategy and tactics are being utilised in elections. 1.  Wrath of the Math: Obama Wins Nerdiest Election Ever The role of big data analytics in the US elections: " … [Read more...]

Infographic: Brand advocates and why they matter

Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]

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