Three relevant links showing the data-driven character of the Obama campaign and how big data analytics is changing the way insights, strategy and tactics are being utilised in elections.
1. Wrath of the Math: Obama Wins Nerdiest Election Ever
The role of big data analytics in the US elections: ” If it could be quantified, it was collected. If it could be collected, it was memed. If it could be memed, it was disputed. The disputes were answered with more data.”
2. Inside the Secret World of the Data Crunchers Who Helped Obama Win
Interesting to see that while Romney boasted of his experience in running successful business, it was the Obama campaign that adapted a lot of the methods and tools that smart and social businesses are now using, for example big data analysis; and testing and optimising online and social content.
3. EXCLUSIVE – INSIDE ORCA: HOW THE ROMNEY CAMPAIGN SUPPRESSED ITS OWN VOTE
The technological solution does not solve itself. As always, it needs to function within calibrated external and internal organisational processes. And oh yeah, if the tech solution is such a crucial component in your campaign, make sure you spend on testing. Spend on failing faster (and learning from it) before D-Day.