Social by design: jump-start your social business strategy[slideshare id=13285192&w=425&h=355&sc=no] View more presentations from Timi Stoop-Alcala I had the pleasure last week of being a presenter at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy … [Read more...]
A lesson in Social Business: Dutch Tax & Customs Administration faked demo of its new collection method
Many companies of today still run on a 20th-century business mindset that is premised on the concept of control, and yet the new social customer demands openness. This is what crossed my mind when I saw on the news a report on how "The Dutch Tax & Customs Administration faked demo of its new … [Read more...]
Creative Niche Amsterdam to host Social Media Strategy knowledge seminar
I'm one of the presenters of Creative Niche Amsterdam's "Project Greenhouse: Social Media Strategy to Build Brands and Communities." I'll be talking about how to jump-start your organisation's social business programme. I'll introduce the basic elements of a social business programme and how to … [Read more...]
Jump-start your social media strategy development
Companies are starting to realise, earlier rather than later, that they need to invest in social media strategy first before spending on setting-up their Facebook page, launching a Twitter campaign, creating a Pinterest board, and oh, do something with Google+. I've had these kinds of conversations … [Read more...]
Company presence on Pinterest: protection vs. interaction and curation?
Just read The Copyright Question: How to Protect Yourself on Pinterest and I'm left with a slight frown. This was what I wrote in the comments section: "If your [sic] company sets up a presence on Pinterest, you should only pin content you own or have a license to use. If you have a license, check … [Read more...]
Weekend reads: On social business maturity, content marketing, blogging and revolutions
I must admit that my heart skips a beat whenever interesting articles find their way to me. The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging -- … [Read more...]
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