In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]
Recommended links: Big data analytics and the US Elections
Three relevant links showing the data-driven character of the Obama campaign and how big data analytics is changing the way insights, strategy and tactics are being utilised in elections. 1. Wrath of the Math: Obama Wins Nerdiest Election Ever The role of big data analytics in the US elections: " … [Read more...]
Infographic: Brand advocates and why they matter
Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]
A content-first approach is relevant to both UX and social strategy
Bas Evers talked about the importance of a content-first approach to customer experience (CX) and user experience (UX) design process at The Web and Beyond 2012 conference held on Sept. 26, 2012 in Amsterdam. Despite the central role content plays in the touchpoint design process, it is easily … [Read more...]
The power of intrinsic motivations
Don't watch this before you sleep. Got me all adrenalised. Social-calibrated brands / businesses know this by now: intrinsic motivation works best. 20th century motivators don't work for 21st century tasks. "There's a mismatch between what science knows and what business does." [youtube … [Read more...]
Yes, Virginia. There are no social media unicorns.
Cathryn Sloane wrote a blog post entitled, "Why Every Social Media Manager Should Be Under 25" on the NextGen Journal, which has stirred up a lot of conversation. I understand where she's coming from, but I disagree with her conclusion. And that is, basically, companies should hire social media … [Read more...]
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