I enjoyed the Gamification course last year on Coursera, so I decided to take up another course: Content Strategy for Professionals. While it is already what I do (having naturally blossomed from my work on social business strategy, digital strategy, online marketing, and copywriting), I think it's … [Read more...]
The push for ‘high-quality content’ goes beyond Facebook
Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Infographic: 22 content-creation tips
This is Copyblogger's first ever infographic and should definitely find a home on your wall of ideas. Like this infographic? Get more content marketing tips from Copyblogger. … [Read more...]
Be courageous in blogging
There are hundreds of posts like this, but I found this one to be hype-free and genuinely helpful. For the bloggers out there, or those starting with blogging - here are some helpful insights on successful blogging. My favourite on the list (though it was hard to choose as each point resonated … [Read more...]
Key business areas that drive social media success
We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]
Google Glass is coming — will your business be wearable?
Wearable computing is about to change a lot of the ways we create design, individual user experience, and how we interact with others. Google Glass will definitely amp the augmented reality (AR) sector, with the games and toys industry as the most obvious beneficiary. Take a look at these AR toys at … [Read more...]