Social Sense & Content Passion

Be a Content Crusader. Break free from the Content Machine. Create meaningful content rooted in people's needs.

Recommended links: Big data analytics and the US Elections

Three relevant links showing the data-driven character of the Obama campaign and how big data analytics is changing the way insights, strategy and tactics are being utilised in elections. 1.  Wrath of the Math: Obama Wins Nerdiest Election Ever The role of big data analytics in the US elections: " … [Read more...]

Infographic: Brand advocates and why they matter

Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]

Crowdsourcing: more than just an online solution

Interesting development in the Philippines: The Crowdsourcing Act of 2012 introduced by Senator TG Guingona, the lone dissenter in the passing of the Cybercrime Law.  The Senator is asking for comments, acknowledging that as a first draft, this bill is far from perfect. So here are my three thoughts … [Read more...]

A content-first approach is relevant to both UX and social strategy

Bas Evers talked about the importance of a content-first approach to customer experience (CX) and user experience (UX) design process  at The Web and Beyond 2012 conference held on Sept. 26, 2012 in Amsterdam. Despite the central role content plays in the touchpoint design process, it is easily … [Read more...]

Internet libel: a new criminal offense in the Philippines

A Cybercrime Law has recently been enacted in the Philippines that contains a last-minute and poorly thought out internet  libel clause, specifically targeting social media use. Senator Sotto inserted this libel clause with the intention to make people accountable for the content they produce and … [Read more...]

Politics, social media and magic realism

I wrote about the case of Senator Vicente Sotto of the Philippines and the criticism he got (and is receiving) from Filipino netizens. I said that though the issue snowballed in social media networks, the real "issue is not just about blogging, or copyright or giving proper attribution. This goes … [Read more...]

Contact me to kick things off. Time to plot the downfall of the Content Machine.



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