It may appear counter-intuitive but ad blocking can drive digital transformation in businesses. Ad blocking has been happening long before the onset of ad-blocking apps. People have been ignoring irrelevant ads for years. We have advertising blindness despite (and maybe because of) being exposed to … [Read more...]
How mediocre content harms your business
Content is harmful when it's mediocre. Mediocre content disguises itself as achievement. Mediocre content is easy to churn out because it’s generic and focused only on one thing: the sales pitch. We spend money and energy on promotions, blog posts, and ads that all say, “Look at how much I know!”, … [Read more...]
The intrinsic value of culture for entrepreneurs
"Culture is power. It connects people to their roots and to one another. Those who understand where they come from and celebrate who they are, are better at imagining what they can achieve." The economy of culture, the culture of economy The interplay between culture and economy is vast and … [Read more...]
Meaningful content, meaningful relationships
Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference -- apply this to content. Be a … [Read more...]
Quiet innovation: make it easier to help and ask for help
Innovation is seldom quiet. We often think of it in grand terms -- something high tech and groundbreaking, something larger than life and way out of our reach. That's because we, as benefactors, often see the end result first. But for those at the forefront of change, innovation trudges … [Read more...]
Meaningful B2B marketing lessons for small business
This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life. His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]
How can small businesses increase organic reach on Facebook?
There's a strategic way small businesses can increase organic reach on Facebook with minimum costs despite its push for paid posts and other issues cited in "The problem with Facebook" video. "The Problem with Facebook" is an insightful video that raises the right kind of questions. I agree that … [Read more...]
What’s in a name: content strategy, content marketing, content brand
I enjoyed the Gamification course last year on Coursera, so I decided to take up another course: Content Strategy for Professionals. While it is already what I do (having naturally blossomed from my work on social business strategy, digital strategy, online marketing, and copywriting), I think it's … [Read more...]
The push for ‘high-quality content’ goes beyond Facebook
Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Beware of big old answers
I had a surreal experience reading this profound comics strip. A surreal, strange, but beautiful walk in the park where you catch a glimpse of that elusive, important thought, chase after it, and then stumble upon a secret place instead. Beware of big old answers be it in business, education, … [Read more...]
Resilience and the gamer
Here's Jane McGonigal on TED Talk: http://on.ted.com/McGonigal [ted id=1501] … [Read more...]
Socbiz insights: what makes a bad business fail faster?
A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]
Google Glass is coming — will your business be wearable?
Wearable computing is about to change a lot of the ways we create design, individual user experience, and how we interact with others. Google Glass will definitely amp the augmented reality (AR) sector, with the games and toys industry as the most obvious beneficiary. Take a look at these AR toys at … [Read more...]
What Amanda Palmer taught me about social business
Businesses can learn a thing or two about treading the road to social business from musician Amanda Palmer. In her talk at TED2013, she relayed how the "Art of Asking" has become a creative pillar, if not a strategy, for pursuing her music and art and building her business model. A lot of hard work … [Read more...]
Brand journalism as a pillar for content strategy
'Brand journalism' sounds like a clever approach to becoming a 'content brand'. The key element: branded stories that fluidly take the shape of any social/online platforms where it will be shared. Imagine a "...branded content hub from which most other social tactics emanate." In my last blog post … [Read more...]
Social business and the 16 attributes of trust
Who do you trust? According to The 2013 Edelman Trust Barometer, neither CEOs nor government officers (although businesses are distrusted less than government). There is a crisis in leadership: trust in ethics and morality of business and government leaders is very low. It's not surprising then … [Read more...]
Crowdsourcing: more than just an online solution
Interesting development in the Philippines: The Crowdsourcing Act of 2012 introduced by Senator TG Guingona, the lone dissenter in the passing of the Cybercrime Law. The Senator is asking for comments, acknowledging that as a first draft, this bill is far from perfect. So here are my three thoughts … [Read more...]
Sample business plan outline
I made this business plan outline more extensive by adding explanations and tips for each section. It evolved more into a manual of sorts. I collected materials from different sources and added some of my own tips (esp. in the marketing section). I shared this with our students at the Leadership … [Read more...]
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