Social Sense & Content Passion

Be a Content Crusader. Break free from the Content Machine. Create meaningful content rooted in people's needs.

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When business embraces leadership and social entrepreneurship

Leadership and Social Entrepreneurship Program We did it.  The first batch of LSE-Netherlands participants graduated last April 6, 2014,  and has taken the first step in a longer journey. Business for social good makes good business sense. The Leadership and Social Entrepreneurship Program is led … [Read more...]

Meaningful B2B marketing lessons for small business

This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life.  His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]

How can small businesses increase organic reach on Facebook?

There's a strategic way small businesses can increase organic reach on Facebook with minimum costs despite its push for paid posts and other issues cited in "The problem with Facebook" video. "The Problem with Facebook" is an insightful video that raises the right kind of questions. I agree that … [Read more...]

What’s in a name: content strategy, content marketing, content brand

I enjoyed the Gamification course last year on Coursera, so I decided to take up another course: Content Strategy for Professionals. While it is already what I do (having naturally blossomed from my work on social business strategy, digital strategy, online marketing, and copywriting), I think it's … [Read more...]

The push for ‘high-quality content’ goes beyond Facebook

Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]

Web Index Report: threats to online freedom and democracy grow ever more

Back in my university days, I learned of a useful framework for analysing the ills of the educational system called "ABCs". It stands for: Access and participation, Bureaucracy and control, and (Counter-)Consciousness formation. The ABCs describe the fundamental problems faced by the educational … [Read more...]

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