Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
Top links: Open Badges for getting “recognition of the skills you learn everywhere”, the need for postnormal strategies, Social TV, Twitter engagement, and “a rant in praise of the unremarkable”.
Apps as cost-cutting tool, your employees’ “right to bitch”, Facebook’s midlife crisis, data isn’t strategy, and a master list of companies renting and trading in the ‘collaborative economy’.
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, “lean social”, and music of the stars.
Is your organisation flexible and prepared to be disrupted once again? How ‘wearable’ — how relevant — will your business be in the coming phase of wearable computing?
Becoming a content brand means creating branded stories that are fluidly take the shape of any social/online platforms where it will be shared.
To survive the content deluge, we must transcend being makers and marketers of content. Evolve into a brand that is admired for creating content that is remarkable, useful, and trustworthy. Every single time.
Try to measure success in social media independent of the platform. Think of metrics that show if you’re optimally using social and can help you arrive at the economic value of social media.
While Romney boasted of his experience in running successful business, it was the Obama campaign who adapted a lot of the methods and tools that smart and social businesses are now using.