Raising the quality threshold of content starts with creating content that solves your customers’ needs.
Many organizations experience some form of “social anarchy” – siloed, uncoordinated social efforts – due to lack of clear leadership, organization, and strategy.
Content checklists for SEO and success factors, the triangle of content relevance; beware of the nothing-to-hide argument; framing the right question unlocks the right kind of solution
22 tips for creating, repurposing and reimagining content — and reaching new audiences in the process.
To blog means to have the courage to find your true voice and share your unique view of the world.
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
Top links: Open Badges for getting “recognition of the skills you learn everywhere”, the need for postnormal strategies, Social TV, Twitter engagement, and “a rant in praise of the unremarkable”.
Apps as cost-cutting tool, your employees’ “right to bitch”, Facebook’s midlife crisis, data isn’t strategy, and a master list of companies renting and trading in the ‘collaborative economy’.
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, “lean social”, and music of the stars.