Raising the quality threshold of content starts with creating content that solves your customers’ needs.
“A growing tide of surveillance and censorship” threatens people using the social web to “organize, take action and try to expose wrongdoing in every region of the world.”
Many organizations experience some form of “social anarchy” – siloed, uncoordinated social efforts – due to lack of clear leadership, organization, and strategy.
Gamers are many things but this they all are: resilient. Resilience is relishing the fight – even the failure – as much as the victory. Gaming for life is what video game designer Jane McGonigal does with ‘SuperBetter’.
The collaborative economy value chain, Google and real-world sharing, finding meaning in stories and numbers, a platform for whistleblowers, and freedom from fear.
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn’t free
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
To be better in Twitter or be better in diplomacy…or both? Digital diplomacy should help resolve real-world conflicts.