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Key business areas that drive social media success
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
What happens when Givers succeed?
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
Five good reads: e-commerce, blog as new ad unit, success in giving, on social media, productivity and costs
Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn’t free
Are you a member of The Cult of Competitiveness?
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
Digital diplomacy and real-world conflicts
To be better in Twitter or be better in diplomacy…or both? Digital diplomacy should help resolve real-world conflicts.
Five good reads: Mar. 25-31
Top links: Open Badges for getting “recognition of the skills you learn everywhere”, the need for postnormal strategies, Social TV, Twitter engagement, and “a rant in praise of the unremarkable”.
Top 5 links of the week: March 18-24
Apps as cost-cutting tool, your employees’ “right to bitch”, Facebook’s midlife crisis, data isn’t strategy, and a master list of companies renting and trading in the ‘collaborative economy’.
Forget me not (musings on digital forgiveness and online identities after death)
If we record everything and forget nothing, will we, as a society, find it harder to emphatise and forgive? If we record everything and forget nothing, will our digital selves live on even after our death?
Top 5 links of the week (March 11-17)
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, “lean social”, and music of the stars.
Google Glass is coming — will your business be wearable?
Is your organisation flexible and prepared to be disrupted once again? How ‘wearable’ — how relevant — will your business be in the coming phase of wearable computing?
