Great insights that bind the not-so-glamorous work of a B2B marketer with critical life choices that can determine how inspired, happy, and proud you would be of the work you do. Any work for that matter.
Paid posts plus organic posts via higher engagement in interest groups will be my approach to reaching and building my audience on Facebook.
Transcending content production and marketing: evolve into a brand that is famous and respected for creating content that is remarkable, relevant, and trustworthy. Every single time.
Raising the quality threshold of content starts with creating content that solves your customers’ needs.
“A growing tide of surveillance and censorship” threatens people using the social web to “organize, take action and try to expose wrongdoing in every region of the world.”
Many organizations experience some form of “social anarchy” – siloed, uncoordinated social efforts – due to lack of clear leadership, organization, and strategy.
Gamers are many things but this they all are: resilient. Resilience is relishing the fight – even the failure – as much as the victory. Gaming for life is what video game designer Jane McGonigal does with ‘SuperBetter’.
The collaborative economy value chain, Google and real-world sharing, finding meaning in stories and numbers, a platform for whistleblowers, and freedom from fear.
Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.