Innovation is seldom quiet. We often think of it in grand terms — something high tech and groundbreaking, something larger than life and way out of our reach. That’s because we, as benefactors, often see the end result first.
But for those at the forefront of change, innovation trudges along; sometimes a lonely companion, even a heart-breaker at times. I’m glad and grateful that those who started this quest persevered and persisted. People like Sergio van Santvoort Vorst, who emerged from his arduous journey to establish the Bucket Line foundation.
The Bucket Line essentially makes it easier for those in need of caring to ask for help from loved ones and neighbours, and makes it more effective for the entire community to lend a helping hand.
The Bucket Line helps to co-ordinate the needs of the caregivers with those who are best able to help them in their tasks. Through this foundation, people who are in need of help with specific tasks are matched with those in their neighborhoods who are willing to lend a helping hand. – TEDx Amsterdam
The Bucket Line tries to ease the distress in helping, so we can focus more on caring.
A quiet innovation. But its impact can shake you to your core.
Back in my university days, I learned of a useful framework for analysing the ills of the educational system called “ABCs”. It stands for: Access and participation, Bureaucracy and control, and (Counter-)Consciousness formation. The ABCs describe the fundamental problems faced by the educational system in the Philippines (and in my opinion, traditional education all over the world). Take it further and you’ll get the “D” in the framework — Development — which sets the roadmap for change.
“What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.” – Altimeter Group
The collaborative economy: an economic model where ownership and access are shared between people, startups, and corporations. What this means: the ownership of core business functions are shared with customers.
The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media as part of the changing nature of knowledge work | Social media isn’t free
The next phase of e-commerce? Bye giant shop, hello bazaar. Small + niche + human come together.
Rakuten maybe Japan’s answer to Amazon, but it’s CEO and co-founder Hiroshi Mikitani pursues a different e-commerce philosophy. Mikitani favors a third-party marketplace model instead of a gigantic first-party sales model which destroys smaller businesses.”
“Up until now, internet shopping was about the process,” he said. “How to make your checkout process efficient. How to make your delivery smooth and fast. How to buy things cheaply.”
“We are a bazaar. We are not a supermarket,” said Mikitani. “We are creating a first-class shopping district instead of being a retailer ourselves.”
“My point is you don’t need to kill the human factor,” he said. “You can amplify the human factor by using information technology.”
Are you active in blogging? Blog even better and more strategic.
“Given all the benefits — and clear superiority over online ads — there’s really no reason why most businesses shouldn’t be investing in business blogging. Content is long-lasting. Content attracts qualified visitors. Content generates leads. Content helps convert those leads into customers. Just how effectively can a display ad do all that…?”
A powerful, revealing, and inspiring read! Which type are you / do you want to be?
Givers, takers, and matchers all can— and do— achieve success. But there’s something distinctive that happens when givers succeed: it spreads and cascades. When takers win, there’s usually someone else who loses. Research shows that people tend to envy successful takers and look for ways to knock them down a notch. In contrast, when [givers] win, people are rooting for them and supporting them, rather than gunning for them. Givers succeed in a way that creates a ripple effect, enhancing the success of people around them. You’ll see that the difference lies in how giver success creates value, instead of just claiming it.
“Ubiquitous digital connectivity should be seen not as an unwelcome interruption but as part of the changing nature of knowledge work itself that needs to become part of normal, everyday practices of contemporary organizations,” says Joe Nandhakumar, professor of information systems at the Warwick Business School in the United Kingdom. For two years, he and his team studied the how a a large European telecommunications company’s policy to encourage “…social media usage among its employees led to increased customer interaction and, eventually, higher productivity.”
Here are some of the investments large and small business have before you can see any ROI in social media. And don’t forget to have develop a strategy that takes all of these areas into account. [Yes, you have to treat it as you would any serious project.]
3. Conversation management
4. Content development
5. Paid media
I help your brand evolve from Content Maker to Content Crusader — to create content not because it’s marketable, but because it matters.