Back in my university days, I learned of a useful framework for analysing the ills of the educational system called “ABCs”. It stands for: Access and participation, Bureaucracy and control, and (Counter-)Consciousness formation. The ABCs describe the fundamental problems faced by the educational system in the Philippines (and in my opinion, traditional education all over the world). Take it further and you’ll get the “D” in the framework — Development — which sets the roadmap for change.
“What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.” – Altimeter Group
Some highlights: Continue reading
Here’s Jane McGonigal on TED Talk: http://on.ted.com/McGonigal
1. Keynote: The Collaborative Economy with Jeremiah Owyang
The collaborative economy: an economic model where ownership and access are shared between people, startups, and corporations. What this means: the ownership of core business functions are shared with customers.
How does the value chain of the collaborative economy look like? And more importantly, where would your business fit? Which business functions in your company could collaborate with the crowd? Continue reading
The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media as part of the changing nature of knowledge work | Social media isn’t free
1. Japan’s Answer to Jeff Bezos Sets Sights on Amazon, America
The next phase of e-commerce? Bye giant shop, hello bazaar. Small + niche + human come together.
Rakuten maybe Japan’s answer to Amazon, but it’s CEO and co-founder Hiroshi Mikitani pursues a different e-commerce philosophy. Mikitani favors a third-party marketplace model instead of a gigantic first-party sales model which destroys smaller businesses.”
“Up until now, internet shopping was about the process,” he said. “How to make your checkout process efficient. How to make your delivery smooth and fast. How to buy things cheaply.”
“We are a bazaar. We are not a supermarket,” said Mikitani. “We are creating a first-class shopping district instead of being a retailer ourselves.”
“My point is you don’t need to kill the human factor,” he said. “You can amplify the human factor by using information technology.”
2. Why the Blog Post Is the New Ad Unit
Are you active in blogging? Blog even better and more strategic.
“Given all the benefits — and clear superiority over online ads — there’s really no reason why most businesses shouldn’t be investing in business blogging. Content is long-lasting. Content attracts qualified visitors. Content generates leads. Content helps convert those leads into customers. Just how effectively can a display ad do all that…?”
3. Givers, Takers, and Matchers: The Surprising Science of Success
A powerful, revealing, and inspiring read! Which type are you / do you want to be?
Givers, takers, and matchers all can— and do— achieve success. But there’s something distinctive that happens when givers succeed: it spreads and cascades. When takers win, there’s usually someone else who loses. Research shows that people tend to envy successful takers and look for ways to knock them down a notch. In contrast, when [givers] win, people are rooting for them and supporting them, rather than gunning for them. Givers succeed in a way that creates a ripple effect, enhancing the success of people around them. You’ll see that the difference lies in how giver success creates value, instead of just claiming it.
4. When Social Media at Work Don’t Create Productivity-Killing Distractions
“Ubiquitous digital connectivity should be seen not as an unwelcome interruption but as part of the changing nature of knowledge work itself that needs to become part of normal, everyday practices of contemporary organizations,” says Joe Nandhakumar, professor of information systems at the Warwick Business School in the United Kingdom. For two years, he and his team studied the how a a large European telecommunications company’s policy to encourage “…social media usage among its employees led to increased customer interaction and, eventually, higher productivity.”
5. Wait, Social Media Isn’t Free?
Here are some of the investments large and small business have before you can see any ROI in social media. And don’t forget to have develop a strategy that takes all of these areas into account. [Yes, you have to treat it as you would any serious project.]
3. Conversation management
4. Content development
5. Paid media
“But the most important things in life, the most vital and electric things that enrich the human experience into something greater than anything the most competitive of Darwin’s finches could hope for, are not to be found in competition. Love and companionship, in spite of and through hardship, will not be acquired through a sperm bank sorted by SAT score. The terror and the tenderness of parental love will not be enhanced by private schools charging Ivy-League tuition. The ecstasy and the groundedness of religious devotion cannot be obtained at the expense of another. In fact, each of these can only be obtained by looking beyond the personal immediacy of competition to recognizing ourselves as in relationship, embedded in community.
It is just this community that the competitiveness cult threatens, by driving us to instrumentalize ourselves and our lives.” – Jonathan Coppage, The Cult of Competitiveness
“In business, we need to confront the pressure to become nothing more than instruments of competition, we need culture that helps us find common cause, to express our desire for meaning and purpose, and to share challenges without struggling among ourselves for the spoils.” – An Unexamined Taboo: The Centrality Of Competition