Category Archives: Social / online media analysis

Meaningful content, meaningful relationships

Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference — apply this to content.  Be a Content Crusader.

“Entertaining the people who click on 50 things a day will get you numbers, but it won’t make a difference.” — Seth Godin [http://sethgodin.typepad.com/seths_blog/2014/06/in-search-of-meaningful.html]

Seth Godin's on finding meaning

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Quiet innovation: make it easier to help and ask for help

Innovation is seldom quiet.  We often think of it in grand terms — something high tech and groundbreaking,  something larger than life and way out of our reach.  That’s because we, as benefactors, often see the end result first.

But for those at the forefront of change, innovation trudges along; sometimes a lonely companion, even a heart-breaker at times. I’m glad and grateful that those who started this quest persevered and persisted. People like Sergio van Santvoort Vorst, who emerged from his arduous journey to establish the Bucket Line foundation.

The Bucket Line essentially makes it easier for those in need of caring to ask for help from loved ones and neighbours, and makes it more effective for the entire community to lend a helping hand.

The Bucket Line helps to co-ordinate the needs of the caregivers with those who are best able to help them in their tasks. Through this foundation, people who are in need of help with specific tasks are matched with those in their neighborhoods who are willing to lend a helping hand. – TEDx Amsterdam

The Bucket Line tries to ease the distress in helping,  so we can focus more on caring.

A quiet innovation. But its impact can shake you to your core.

The Bucket Line website: http://www.bucketline.nl/

Hat tip to TEDx AMsterdam Pitch Coach David Beckett for bringing this inspiration to my inbox.

May your tribe increase, Sergio!


Feature image by: https://www.flickr.com/photos/ooocha/
https://www.flickr.com/photos/ooocha/2650797323/in/photostream/

 

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Web Index Report: threats to online freedom and democracy grow ever more

World Summit on the Information Society Declaration

Back in my university days, I learned of a useful framework for analysing the ills of the educational system called “ABCs”. It stands for: Access and participation, Bureaucracy and control, and (Counter-)Consciousness formation. The ABCs describe the fundamental problems faced by the educational system in the Philippines (and in my opinion, traditional education all over the world). Take it further and you’ll get the “D” in the framework — Development — which sets the roadmap for change.

Continue reading Web Index Report: threats to online freedom and democracy grow ever more

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Altimeter report: The state of social business 2013

“What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.” – Altimeter Group

Some highlights: Continue reading Altimeter report: The state of social business 2013

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Five good reads: collaborative economy value chain; Google Mine; finding meaning in stories and numbers; a platform for whistleblowers; and freedom from fear

1. Keynote: The Collaborative Economy with Jeremiah Owyang
http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang

The collaborative economy: an economic model where ownership and access are shared between people, startups, and corporations. What this means: the ownership of core business functions are shared with customers.

How does the value chain of the collaborative economy look like? And more importantly, where would your business fit? Which business functions in your company could collaborate with the crowd? Continue reading Five good reads: collaborative economy value chain; Google Mine; finding meaning in stories and numbers; a platform for whistleblowers; and freedom from fear

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