Social media strategy is not an island. It is intricately connected to different business activities which, in turn, shape its success.
Social’s 1st rule: give before you receive. Success in social means creating real value for your employees and customers: make them smarter, well-informed, and more capable of making better decisions.
Good reads on: The next phase of e-commerce | The blog post as the new ad unit | The most successful type at work: not the Taker but the Giver | Social media isn’t free
Does your business thrive only in a culture of competition, or can it also flourish in a culture of relationships, common causes, and meaning?
To be better in Twitter or be better in diplomacy…or both? Digital diplomacy should help resolve real-world conflicts.
Top links: Open Badges for getting “recognition of the skills you learn everywhere”, the need for postnormal strategies, Social TV, Twitter engagement, and “a rant in praise of the unremarkable”.
Apps as cost-cutting tool, your employees’ “right to bitch”, Facebook’s midlife crisis, data isn’t strategy, and a master list of companies renting and trading in the ‘collaborative economy’.
If we record everything and forget nothing, will we, as a society, find it harder to emphatise and forgive? If we record everything and forget nothing, will our digital selves live on even after our death?
Selected links on: social media in 2013, investing in your customers more than your brand, content marketing strategy, “lean social”, and music of the stars.
Is your organisation flexible and prepared to be disrupted once again? How ‘wearable’ — how relevant — will your business be in the coming phase of wearable computing?