Looks interesting. Wonder how's this being used in a more coporate set-up (e.g. advertising, online campaigns); how clients react to this kind of storyboarding (in contrast to the more traditional ones)? I can imagine that this works very well for in-between conversations / consultations. I like … [Read more...]
Social networks: from info source to info filters
I'm glad to have re-discovered Lee Bryant (@leebryant) today. Saw on Twitter the announcement that Headshift was acquired by Dachis group where Lee is Co-founder and Director. This jolted my memory back to reboot 9 where he presented 'Why adaption is not an issue when use ase matters'. He showed the … [Read more...]
Fake, by any other name, is fake
I was troubled by MobileCrunch's report on a PR firm who let their interns/employees write fake product reviews on behalf of their clients. After reading Jeremy Toeman's warning on general fakery, I've also decided to voice my concerns. What one of the advertising fathers, William Bernbach, said of … [Read more...]
Quality assurance: a cost that reduces project cost
My co-Twitterrer, Ewald Roodenrijs (@ewaldroodenrijs), a Senior Test Manager, wrote about the importance of integrating qualty assurance in projects. Go here for the Dutch version, and here for the English one. From a logical point of view, you'd think, of course quality assurance is a must. But … [Read more...]