Wearable computing is about to change a lot of the ways we create design, individual user experience, and how we interact with others. Google Glass will definitely amp the augmented reality (AR) sector, with the games and toys industry as the most obvious beneficiary. Take a look at these AR toys at … [Read more...]
Brand journalism as a pillar for content strategy
'Brand journalism' sounds like a clever approach to becoming a 'content brand'. The key element: branded stories that fluidly take the shape of any social/online platforms where it will be shared. Imagine a "...branded content hub from which most other social tactics emanate." In my last blog post … [Read more...]
Infographic: Brand advocates and why they matter
Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]
A content-first approach is relevant to both UX and social strategy
Bas Evers talked about the importance of a content-first approach to customer experience (CX) and user experience (UX) design process at The Web and Beyond 2012 conference held on Sept. 26, 2012 in Amsterdam. Despite the central role content plays in the touchpoint design process, it is easily … [Read more...]
Company presence on Pinterest: protection vs. interaction and curation?
Just read The Copyright Question: How to Protect Yourself on Pinterest and I'm left with a slight frown. This was what I wrote in the comments section: "If your [sic] company sets up a presence on Pinterest, you should only pin content you own or have a license to use. If you have a license, check … [Read more...]
Links 12-09-11: Social business design must-reads
Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]