While most advertising agencies are paying lip service to transmedia storytelling, the majority don’t understand it. Intrinsic to this kind of approach are vast narratives—stories that are deep and compelling, that are set in worlds with rich histories. Ad agencies don’t have creatives with the … [Read more...]
What’s exciting about transmedia?
[youtube=http://www.youtube.com/watch?v=bhGBfuyN5gg&hl=en&fs=1&color1=0x402061&color2=0x9461ca] Transmedia refers to a convergence of different media, technologies and culture that dynamically recreates and remediates each other and the ecosystem they reside in. In other words, the … [Read more...]