I had a surreal experience reading this profound comics strip. A surreal, strange, but beautiful walk in the park where you catch a glimpse of that elusive, important thought, chase after it, and then stumble upon a secret place instead. Beware of big old answers be it in business, education, … [Read more...]
Top 5 links of the week: March 18-24
Selected links on: apps as cost-cutting tool, "the right to bitch", Facebook's midlife crisis, how data is not always equal to strategy, and a master list of companies renting and trading in today's 'collaborative economy'. 1. Apps: The New Corporate Cost-Cutting … [Read more...]
Social media = common sense
Another good resource for helping you level off social media notions in your organisation and review your social media capabilities and readiness. Armano zooms in on the need to develop your social media strategy and gear your brand towards a more social business oriented direction. [slideshare … [Read more...]
Developing a social strategy
A lot of companies approach social media from the perspective of technology. They fail to realise that the business of social media starts and ends with people and relationships, not tools. 'Media' is a part of social strategy development. But that's just it -- it's one part of the strategy. Social … [Read more...]
Socialgraphics
I'm a firm believer in starting and ending with people before attempting to develop any strategy, let alone pinpointing technological solutions. With the emergence and continued growth of the social web, it's crucial to know your target group from a social perspective. The first step in conducting … [Read more...]
Comments take center stage with Google SideWiki
Most of you have probably been in a conversation with clients or colleagues where they profess to like the concept of user reviews and comments but don't want to enable that for their websites for fear of negative responses. You then say that the users are already talking about your brand anyway … [Read more...]