I’m a firm believer in starting and ending with people before attempting to develop any strategy, let alone pinpointing technological solutions. With the emergence and continued growth of the social web, it’s crucial to know your target group from a social perspective. The first step in conducting social business analysis or developing a social strategy: ‘Socialgraphics‘. Understand social behaviours, levels of influence and engagement. The presentation below developed by Altimeter (1st in a series of three) presents a good framework and starting point for mapping your target group’s socialgraphics. And as advocates of Open Research, they want this to be shared. Repost it on your own blog or share it on yor social networks.
Understand Your Customers’ Social Behaviors[gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialgraphicsframeworkjan19final-100121000544-phpapp02&stripped_title=understand-your-customers-social-behaviors” quality=”high” wmode=”tranparent” ]