[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]
Developing a social strategy
A lot of companies approach social media from the perspective of technology. They fail to realise that the business of social media starts and ends with people and relationships, not tools. 'Media' is a part of social strategy development. But that's just it -- it's one part of the strategy. Social … [Read more...]
Socialgraphics
I'm a firm believer in starting and ending with people before attempting to develop any strategy, let alone pinpointing technological solutions. With the emergence and continued growth of the social web, it's crucial to know your target group from a social perspective. The first step in conducting … [Read more...]