Social by design: jump-start your social business strategy[slideshare id=13285192&w=425&h=355&sc=no] View more presentations from Timi Stoop-Alcala I had the pleasure last week of being a presenter at Creative Niche's knowledge season series, 'Project Greenhouse: Social Media Strategy … [Read more...]
Weekend reads: On social business maturity, content marketing, blogging and revolutions
I must admit that my heart skips a beat whenever interesting articles find their way to me. The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging -- … [Read more...]
Publicy and social advertising
Brian Solis, in "The Rise of Social Advertising", wrote about the report by the Pivot team on the state of social advertising and its opportunities. The Trends in Social Advertising survey was conducted among brand managers, executives, and marketing professionals via email, blogs,Twitter and … [Read more...]
Use service design to envision social business programmes
A lot of time and resources are spent on thinking of clever marketing / PR gimmicks, but less about harnessing the real potential of social for your business: making social a core part of your services and products. How to integrate social into services and products? To quote Clay Shirky, give your … [Read more...]
Twitter at five: 200 million tweeps, 350 billion tweets a day (Infographic)
Five years ago, you would've been called a twit if you insisted that the words 'tweet', 'follow', 'reply', and 'mention' were associated with a blue bird. I joined Twitter on Sat Dec 20 10:37:41 +0000 2008. I postponed joining for a long time because then, I lived on Jaiku, which I joined on June … [Read more...]
Social web and social change: from the personal to the political and back again
[Originally published in Munting Nayon Magazine for the Filipino community in the Netherlands] I’ve been writing a lot about how the social web has become an inherent part of this generation’s politicisation and mediation of the world. Actually, it’s helping everyone of all ages from all over to … [Read more...]