Invest in developing "social customer personas". Too much resources are spent on trying to come up with the next social media gimmick without really knowing who the audience is and how to engage them. [On the back of my business cards are social business insights I really believe in. This is one of … [Read more...]
Digital diplomacy and real-world conflicts
I first heard about the arrest of comedian and satirist Bassem Youssef on the opening sequence of 'The Daily Show" last Monday. Jon Stewart lambasted President Mohamed Morsi for Egypt’s continuing investigation of Youssef -- not for mocking the President but for defamation of his religion. A … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
Social business and the 16 attributes of trust
Who do you trust? According to The 2013 Edelman Trust Barometer, neither CEOs nor government officers (although businesses are distrusted less than government). There is a crisis in leadership: trust in ethics and morality of business and government leaders is very low. It's not surprising then … [Read more...]
Social media metrics that matter
Avinash Kaushik's article on the best social media metrics may have been written a little more than a year ago, but it still resonates with relevance even against the backdrop of fast-changing developments in social media analytics. He poses an approach that focuses on using four metrics that are … [Read more...]
Recommended links: Big data analytics and the US Elections
Three relevant links showing the data-driven character of the Obama campaign and how big data analytics is changing the way insights, strategy and tactics are being utilised in elections. 1. Wrath of the Math: Obama Wins Nerdiest Election Ever The role of big data analytics in the US elections: " … [Read more...]