This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life. His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]
How can small businesses increase organic reach on Facebook?
There's a strategic way small businesses can increase organic reach on Facebook with minimum costs despite its push for paid posts and other issues cited in "The problem with Facebook" video. "The Problem with Facebook" is an insightful video that raises the right kind of questions. I agree that … [Read more...]
Key business areas that drive social media success
We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]
Socbiz insights: on brand authenticity
Used to be that when you were on social, you were an authentic brand. But with everyone on social these days and hyper-focused on amassing likes, how can you really claim brand authenticity? My answer then is the same as now: don't take short-cuts, don't cherry pick. Social is not an add-on. Caring … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
Infographic: Brand advocates and why they matter
Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]