Social Sense & Content Passion

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Are you building a content machine or a content brand?

First, there was a rush to create content for the Web in the hope that we may strike gold and go viral. Then we realised that creating content was as much as science as art. To get our audience to stop, look, like, and share our content demanded creativity, usability, and resonance in our … [Read more...]

Social business and the 16 attributes of trust

Who do you trust? According to The 2013 Edelman Trust Barometer, neither CEOs nor government officers (although businesses are distrusted less than government).  There is a crisis in leadership: trust in ethics and morality of business and government leaders is very low. It's not surprising then … [Read more...]

Social media metrics that matter

Avinash Kaushik's article on the best social media metrics may have been written a little more than a year ago, but it still resonates with relevance even against the backdrop of fast-changing developments in social media analytics. He poses an approach that focuses on using four metrics that are … [Read more...]

Recommended link: how big data analysis and social media deliver business value

In the post, 'Ten examples of extracting value from social media using big data', Dion Hinchcliffe shares diverse industry cases that all benefitted from culling actionable business insights from a strategic application of big data and social media analysis. Bookmark this if you're on the look-out … [Read more...]

Infographic: Brand advocates and why they matter

Great infographic from The Dachis Group on Brand Advocacy. It gives a good overview of the types of advocates, why they matter, and how you can best connect and sustain relationships with them. Remember when it comes to buying: "people listen to people, not traditional marketing." [slideshare … [Read more...]

A content-first approach is relevant to both UX and social strategy

Bas Evers talked about the importance of a content-first approach to customer experience (CX) and user experience (UX) design process  at The Web and Beyond 2012 conference held on Sept. 26, 2012 in Amsterdam. Despite the central role content plays in the touchpoint design process, it is easily … [Read more...]

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