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Ad blocking can drive digital transformation

It may appear counter-intuitive but ad blocking can drive digital transformation in businesses. Ad blocking has been happening long before the onset of ad-blocking apps. People have been ignoring irrelevant ads for years. We have advertising blindness despite (and maybe because of) being exposed to … [Read more...]

Meaningful B2B marketing lessons for small business

This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life.  His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]

What’s in a name: content strategy, content marketing, content brand

I enjoyed the Gamification course last year on Coursera, so I decided to take up another course: Content Strategy for Professionals. While it is already what I do (having naturally blossomed from my work on social business strategy, digital strategy, online marketing, and copywriting), I think it's … [Read more...]

Altimeter report: The state of social business 2013

"What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its … [Read more...]

Five good reads: handy content strategy checklists, nothing-to-hide privacy, don’t shortchange framing the question

1. 3 Angles to Create Magnetic Content with the Triangle of Relevance http://www.convinceandconvert.com/content-marketing-2/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/ Before diving into content planning, consider the Triangle of Relevance approach: "a content strategy … [Read more...]

Key business areas that drive social media success

We want to be good in social media to become better business. But we also need to be a better business first if we want to be successful in social media. What makes social technologies disruptive and success in social media elusive is the fact that social media in practice is not just about social … [Read more...]

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