It may appear counter-intuitive but ad blocking can drive digital transformation in businesses. Ad blocking has been happening long before the onset of ad-blocking apps. People have been ignoring irrelevant ads for years. We have advertising blindness despite (and maybe because of) being exposed to … [Read more...]
Meaningful B2B marketing lessons for small business
This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life. His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]
Socbiz insights: what makes a bad business fail faster?
A hollow social media presence is bad for business. To be good in social means to be good in your business first. … [Read more...]
Caught my fancy
Posted via web from Timi will share... Everyone who really know me knows 3 things: i love coffee hot, cold or ice-cream; I am fascinated by the moon, and I am a cat person. I owned at one time, 23 cats, back in the Philippines. But I suspect there is much more to this because somehow, I find these … [Read more...]
Keep the passion, but shake off the marketing frenzy
Forrester has launched their Consumer Market Research Professional blog. I'm glad because this keeps the signal clear and strong for those trying to hone in on trends, research and discussions on the conusmer market. So if you're looking for market research best practices, global consumer insights, … [Read more...]