Content is harmful when it's mediocre. Mediocre content disguises itself as achievement. Mediocre content is easy to churn out because it’s generic and focused only on one thing: the sales pitch. We spend money and energy on promotions, blog posts, and ads that all say, “Look at how much I know!”, … [Read more...]
Meaningful content, meaningful relationships
Meaningful content is the means to meaningful relationships. This should be the goal of your content marketing strategy. Content marketing is all about discovering, convincing, converting, and retaining your ideal customers. Finding meaning, making a difference -- apply this to content. Be a … [Read more...]
Meaningful B2B marketing lessons for small business
This presentation By Doug of Velocity Partners offers meaningful B2B marketing lessons for small business owners that are relevant for both work and life. His search for meaning in B2B marketing is told in a sincere and authentic voice. No clever buzzwords, just great insights that bind the … [Read more...]
What’s in a name: content strategy, content marketing, content brand
I enjoyed the Gamification course last year on Coursera, so I decided to take up another course: Content Strategy for Professionals. While it is already what I do (having naturally blossomed from my work on social business strategy, digital strategy, online marketing, and copywriting), I think it's … [Read more...]
The push for ‘high-quality content’ goes beyond Facebook
Facebook's new news feed algorithm will start surfacing more 'high quality content'. This means you might start seeing more links to articles especially on mobile (e.g. current events, sports, interests, meme photos). In the future, Facebook hopes to be able to distinguish better between a meme … [Read more...]
Five good reads: handy content strategy checklists, nothing-to-hide privacy, don’t shortchange framing the question
1. 3 Angles to Create Magnetic Content with the Triangle of Relevance http://www.convinceandconvert.com/content-marketing-2/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/ Before diving into content planning, consider the Triangle of Relevance approach: "a content strategy … [Read more...]