The Philippines Department of Tourism's (DOT) new slogan "It's more fun in the Philippines" is getting a life of its own. Although debates have been sparked (the slogan is the same as an ad in Switzerland in 1951), I think netizens are largely approving it. The public has taken the slogan and made … [Read more...]
The best Christmas gift: help the storm victims in the Philippines
Friends, as the power of social stems from an innate sense of giving and sharing, I'm posting this appeal: amidst this season of giving, if you want to give a gift that can literally change lives, please help the storm victims in Northern Mindanao, Philippines. Entire villages were swept away by … [Read more...]
Social Business Series 1: Social media behaviours around the world
[Note: Aside from blogging about the impact of social media in society, I also want to popularise the concept of Social Business. I’ve decided to post regularly about a series of topics related to ‘Social Business’, which will be a combination of curated information and reflections about my own … [Read more...]
Social web and social change: from the personal to the political and back again
[Originally published in Munting Nayon Magazine for the Filipino community in the Netherlands] I’ve been writing a lot about how the social web has become an inherent part of this generation’s politicisation and mediation of the world. Actually, it’s helping everyone of all ages from all over to … [Read more...]
Case study: Philippines tourism rebranding could have harnessed the wisdom of crowds
In brief: The short-lived Philippines tourism rebrand sorely lacked social touchpoints. Such a high-engagement brand should've leveraged public participation by strategically integrating the role of online influencers and social media in the whole project cycle. The Department of Tourism and its ad … [Read more...]
Social media as platforms for good governance
Here's my take on the furor in the Philippines over Mislang's Twitter fiasco and the recent moves to regulate the use of social networks by government employees. This whole issue goes beyond an individual's mistakes; turning to mere regulation of social networks is the worst way to move forward. … [Read more...]