Selected links on: apps as cost-cutting tool, "the right to bitch", Facebook's midlife crisis, how data is not always equal to strategy, and a master list of companies renting and trading in today's 'collaborative economy'. 1. Apps: The New Corporate Cost-Cutting … [Read more...]
Top 5 links of the week (March 11-17)
In brief: social media in 2013, invest in your customers, content marketing is a continuous process, "lean social", music of the stars 1. Social Media Predictions for 2013 http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013 A presentation wherein thought leaders answer the … [Read more...]
Weekend reads: On social business maturity, content marketing, blogging and revolutions
I must admit that my heart skips a beat whenever interesting articles find their way to me. The end of the work week has brought some good catch on social business maturity, the crucial role of content marketing and engagement, and the ultimate ROI of social media, in particular, blogging -- … [Read more...]
Links 12-09-11: Social business design must-reads
Brand Marketing Programs made Social By Design How do you develop marketing programmes that are social by design? This framework articulates something I've been trying to do myself, and gave me a more structured approach in creating socially designed marketing programmes. From traditional business … [Read more...]
Links 12-09-11: social media research
Nielsen: Social Media Report (U.S.) Q3 '11- Really crucial to gain insights on how consumer segments use and share content. Some interesting findings: Over 2x as many 55-plussers visited social networks via mobile Top 3 categories of apps: games, weather, social networking. (Weather was an … [Read more...]